Europe Commercial Vehicle Rental And Leasing Market were valued at USD 18.46 Bn in 2024. The Market size is estimated to grow at a CAGR of 6.22 %
Market Estimation & Definition
Definition:
This market encompasses rental and leasing services for commercial vehicles—including trucks, vans, SUVs, executive cars, and specialized utility vehicles—offered for both short- and long-term use by individuals and enterprises.
Market Estimate:
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2023 Value: USD 17.38 billion
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Forecast CAGR (2024–2030): ~6.2%
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2030 Projection: USD 26.52 billion
Strong macroeconomic fundamentals, digital adoption, and sustainable fleet trends underpin this upward trajectory.
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Market Growth Drivers & Opportunities
a) Logistics and Construction Sector Growth
Rising transportation of goods and infrastructure development drive enterprise demand for flexible vehicle fleets. Leasing offers scalability and lower capital expenditure.
b) Regulatory Push for Low-Emission Vehicles
EU-wide emission mandates and low-emission zones encourage fleet electrification. Leasing firms increasingly offer electric and alternative-fuel vehicles, helping clients comply without upfront investment.
c) Rising Demand for Digital & Short-Term Rentals
Digitally enabled platforms—featuring online booking, real-time tracking, and flexible contracts—are rapidly gaining traction among enterprise and professional users.
d) Shared Mobility & Tourism Recovery
As tourism rebounds and shared mobility models expand, vehicle rentals for temporary use are increasing, particularly for leisure travel and short-term corporate events.
e) Recovery Post‑Pandemic & Business Resilience
Recovery in travel, e-commerce, and service sectors is boosting fleet demand. Leasing offers flexibility amidst continuing economic uncertainty.
Segmentation Analysis
By Vehicle Type:
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Heavy/Medium‑Duty Trucks: Largest share due to logistics and construction applications
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Light Commercial Vehicles & Vans: High demand from last‑mile delivery and service sectors with a healthy CAGR around 5.1%
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Luxury, SUV, Executive Cars, MUVs & SUVs: Serve business and individual needs in hospitality and executive transport
By Application:
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Enterprise Leasing: Includes logistics, retail, construction, and public sector fleets
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Personal Leasing: Includes executive clients and short-term users of rental SUVs and cars
By Booking Method:
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Online/Digital Booking: Fastest growing segment with immediate availability and fleet transparency
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Offline Booking: Traditional channel via rental counters and agencies continued but growing more slowly
By Country / Region:
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Includes major EU markets—France, Germany, UK, Italy, Spain, Luxembourg, Greece, Russia, and the rest of Europe
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Country-Level Analysis: Germany & United Kingdom
Germany
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2024 Value: ~USD 4.64 billion
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Forecast CAGR: ~5.7%
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Germany’s market leadership stems from strong logistics, manufacturing output, and infrastructure investment. Demand is being further shaped by emission zone compliance and widespread adoption of full-service leasing packages.
United Kingdom
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2024 Value: ~USD 3.94 billion
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Forecast CAGR: ~6.3% (fastest among key countries)
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Growth is propelled by a dense logistics and distribution network, rising SME fleet leasing, and progressive ESG-driven adoption of electric and digital rental platforms.
Other notable markets include:
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France: ~USD 2.16 billion, CAGR ~4.7%
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Italy: ~USD 2.02 billion, CAGR ~4.9%
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Spain: ~USD 1.92 billion, CAGR ~4.6%
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Russia: ~USD 3.63 billion, CAGR ~4.5%
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Luxembourg: ~USD 726 million, CAGR ~5.6%
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Greece: ~USD 281 million, CAGR ~5.8%
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Rest of Europe: ~USD 3.63 billion, CAGR ~4.2%
Porter’s Five Forces (Commutator) Analysis
Competitive Rivalry – High
The market features established players competing across pricing, fleet quality, and digital service offerings. Intense rivalry stems from the presence of both multinational and regional providers.
Threat of New Entrants – Moderate
While digital platforms lower entry barriers, establishing trust, securing fleet sources, and ensuring regulatory compliance remain challenging for newcomers.
Supplier Power – Moderate
OEMs and telematics providers hold influence, especially with increasing demand for electric vehicles and fleet tracking systems. However, high supplier competition balances this power.
Buyer Power – High
Enterprise clients and fleet managers are price-sensitive and well-informed. With access to digital comparisons and flexible contracts, they wield strong influence over service providers.
Threat of Substitutes – Moderate
Alternatives such as outright vehicle ownership, ride-hailing, and shared mobility platforms exist, but rental and leasing models continue to offer unmatched flexibility and financial convenience.
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Press Release Conclusion
Market Outlook
Europe’s commercial vehicle rental and leasing sector is poised for robust expansion—from approximately USD 17.4 billion in 2023 to USD 26.5 billion by 2030—at a steady CAGR of ~6.2%. This growth is driven by increased logistics demand, urban mobility trends, sustainability goals, and digital transformation.
Strategic Takeaways:
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Industry Players should prioritize electric vehicle integration, data-driven fleet management, and seamless digital platforms.
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Enterprise Clients benefit from scalable, cost-effective mobility solutions tailored for fluctuating business needs.
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Investors can explore high-growth sub-segments such as EV-focused leasing and logistics-oriented vehicle rental services.
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Policy Makers must ensure cohesive frameworks that support electrification, reduce emissions, and enable fair leasing standards.
About Stellar Market Research:
Stellar Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include science and engineering, electronic components, industrial equipment, technology, and communication, cars, and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.
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