The global Amaranth Market is gaining strong momentum as consumers, manufacturers, and industries increasingly turn toward nutrient-dense, natural, and multifunctional ingredients. Valued at USD 12.58 Billion in 2024, the global amaranth market is projected to grow at an impressive CAGR of 11.51% from 2025 to 2032, reaching nearly USD 30.07 Billion by 2032. This robust expansion reflects a convergence of factors, including heightened health awareness, growing demand for plant-based and gluten-free foods, and expanding applications of amaranth across food & beverages, personal care, cosmetics, and pharmaceuticals.
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Amaranth is a pseudocereal that shares functional similarities with traditional cereals such as wheat, barley, and oats, while offering superior nutritional benefits. Rich in high-quality protein, dietary fiber, vitamins, minerals, antioxidants, and bioactive compounds, amaranth is widely recognized for its role in improving metabolism, supporting digestive health, reducing inflammation, lowering cholesterol levels, and promoting overall wellness. With a history of consumption spanning over 8,000 years, amaranth is now experiencing renewed global interest as modern consumers seek clean-label, sustainable, and health-enhancing ingredients.
Beyond food applications, amaranth is increasingly utilized in personal care and cosmetic formulations due to its high squalene content and antioxidant properties. The pharmaceutical industry is also leveraging amaranth-based compounds in the development of bio-based and preventive healthcare solutions. Supported by improving supply-chain efficiency and growing global cultivation, amaranth is becoming more accessible across both developed and emerging markets.
Key Mergers and Acquisitions
The global amaranth market has witnessed a steady rise in strategic mergers, acquisitions, and partnerships as companies aim to strengthen their market position, secure raw material supply, and expand product portfolios. Leading players are increasingly collaborating with regional growers and organic farming cooperatives to ensure consistent quality and traceability of amaranth raw materials.
Several food ingredient manufacturers have pursued acquisitions of smaller amaranth processors and specialty grain companies to enhance their capabilities in value-added products such as amaranth flour, cold-pressed amaranth oil, and protein-rich formulations. In the personal care and cosmetics segment, companies focusing on natural and botanical ingredients have entered into partnerships with amaranth extract producers to secure access to squalene and antioxidant-rich compounds. These strategic moves are enabling market participants to reduce production risks, optimize costs, and accelerate innovation across end-use industries.
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Key Industry Developments
Ongoing industry developments are shaping the future trajectory of the global amaranth market. Technological advancements in cultivation practices, seed quality improvement, and processing techniques are improving yield efficiency and reducing overall production costs. The increasing adoption of organic farming practices, driven by rising consumer demand for chemical-free and sustainably sourced food products, is also supporting market expansion.
In addition, manufacturers are actively investing in research and development to create innovative amaranth-based food products, including gluten-free bakery items, cereals, snacks, noodles, granola, and plant-based protein blends. In personal care and cosmetics, amaranth oil is being incorporated into anti-aging creams, serums, and hair care products due to its moisturizing, anti-inflammatory, and skin-repair properties.
The pharmaceutical sector is another area of notable development, with growing interest in amaranth-derived bioactives for use in supplements and functional health products. Improved global logistics and supply-chain integration are further enhancing the availability of amaranth products across international markets.
Market Segmentation Analysis
The global amaranth market is segmented by product type, application, category, and sales channel, offering a comprehensive view of its diverse structure.
By product type, the market is segmented into amaranth seed, amaranth oil, amaranth leaf, and amaranth flour. Among these, the amaranth seed segment dominated the market with a 52.45% share in 2024 and is expected to grow at the highest CAGR of 11.6% during the forecast period. This growth is attributed to the seed’s rich mineral content, including calcium, iron, and phosphorus, as well as its widespread use in food and agricultural applications.
Based on application, the market is categorized into food & beverages, personal care, pharmaceuticals, and others. The personal care segment accounted for the largest share of 62.05% in 2024, driven by rising consumer acceptance of natural cosmetic ingredients and the strong presence of established brands. However, the food & beverages segment is expected to grow at the fastest CAGR of 10.81%, fueled by increasing demand for gluten-free, protein-rich, and functional food products. Amaranth flour and ground amaranth are gaining popularity in bakery items, cereals, pancakes, and health foods, making them an attractive alternative for gluten-sensitive consumers.
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Regional Insights
From a regional perspective, North America dominated the global amaranth market with a 44.47% share in 2024. This leadership is primarily driven by strong demand for squalene extracted from amaranth, which is widely used in pharmaceuticals and personal care products for its anti-aging, anti-inflammatory, and antioxidant properties. The region also benefits from advanced R&D activities and growing adoption of bio-based raw materials in healthcare applications.
Meanwhile, the Asia Pacific region is projected to grow at the highest CAGR of 12.2% during the forecast period. Rapid population growth, rising disposable incomes, and increasing awareness of health and wellness in countries such as India and China are major growth drivers. The expanding demand for anti-aging personal care products, coupled with high R&D investments and product innovation, is positioning Asia Pacific as a highly lucrative market for global players.
Other regions, including Europe, South America, and the Middle East & Africa, are also witnessing steady growth due to increasing adoption of organic foods, evolving dietary preferences, and expanding distribution networks.
Key Players
The global amaranth market is moderately fragmented, with a mix of established players and emerging companies competing on product quality, pricing, innovation, and regional presence. Key players operating in the market include Proderna Biotech Pvt. Ltd., AMR Amaranth A.S., Nans Products Pvt Ltd., Flaveko Trade Spol. S.R.O, Nu-World Foods, Amaranth Bio Company, Health Valley, Arrowhead Mills, RICHOIL, Nature Supply, and several others. These companies are actively focusing on capacity expansion, product diversification, and strategic collaborations to strengthen their competitive edge.
Frequently Asked Questions (FAQ)
1. What segments are covered in the global Amaranth Market report?
The report covers segments based on product type, application, category, sales channel, and region.
2. Which region holds the largest share in the global Amaranth Market?
North America held the largest market share in 2024.
3. What is the expected market size of the global Amaranth Market by 2032?
The global Amaranth Market is expected to reach USD 30.07 Billion by 2032.
4. Who are the leading players in the global Amaranth Market?
Key players include Proderna Biotech Pvt. Ltd., AMR Amaranth A.S., Nans Products Pvt Ltd., Flaveko Trade Spol. S.R.O, and Nu-World Foods.
5. What was the market size of the global Amaranth Market in 2024?
The market was valued at USD 12.58 Billion in 2024.
6. Which application segment is expected to grow the fastest?
The food & beverages segment is expected to witness the fastest growth during the forecast period.
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