Middle East & Africa Coffee Market Opportunities, Sales Revenue, Leading Players and Forecast 2032

Middle East & Africa Coffee Market to Reach USD 17.73 Billion by 2032, Driven by Rising Specialty Coffee Demand, Café Culture, and Premiumization Trends

The Middle East & Africa Coffee Market is experiencing strong and sustained growth as changing consumer lifestyles, rising disposable incomes, and a deep-rooted cultural connection to coffee continue to shape consumption patterns across the region. According to the latest market assessment, the Middle East & Africa coffee market was valued at USD 9.72 billion in 2024 and is projected to reach USD 17.73 billion by 2032, expanding at a compound annual growth rate (CAGR) of 7.8% during the forecast period from 2025 to 2032.

Coffee, a brewed beverage made from roasted coffee beans—the seeds of coffee berries—has long held economic, cultural, and social significance in both the Middle East and Africa. The market analysis for this region is segmented by source (Arabica and Robusta), type (instant coffee, ground coffee, whole grain, and others), process (caffeinated and decaffeinated), and country, reflecting the diverse consumption habits and production capabilities across the region.

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Market Dynamics and Growth Drivers

One of the primary drivers of the Middle East & Africa coffee market is the rising global demand for coffee, particularly from North America and Europe, which is encouraging African coffee-producing countries to expand production capacity. Africa plays a vital role in the global coffee supply chain, and increasing export demand is expected to further strengthen the region’s coffee industry. At the same time, domestic consumption across African countries is gradually increasing, signaling a shift from export dependency to a more balanced market.

Urbanization and rising middle-class income levels are significantly influencing coffee consumption patterns, particularly in metropolitan areas. Countries such as Saudi Arabia and the United Arab Emirates are witnessing a rapid expansion of café culture, with an increasing number of coffee shops and specialty cafés opening to meet evolving consumer preferences. The proliferation of premium coffee outlets, boutique roasteries, and international coffee chains is transforming coffee from a traditional beverage into a lifestyle product.

In Africa, coffee consumption trends are also undergoing a notable transformation. Historically, coffee consumption within Africa remained relatively low despite the continent being one of the world’s largest producers. However, recent years have seen a gradual shift from instant coffee toward specialty, premium, and locally sourced coffees, driven by increased awareness, urban youth culture, and the influence of global coffee trends.

Rising Demand for Specialty and Premium Coffee

The growing preference for specialty and premium coffee represents a major opportunity for the Middle East & Africa coffee market. Consumers are increasingly seeking high-quality beans, distinctive flavor profiles, and traceable origins. Ethiopia, recognized as the birthplace of Arabica coffee and the largest coffee-producing country in Africa, plays a pivotal role in meeting this demand. Ethiopian Arabica beans account for a significant share of the coffee used in specialty cafés across the Middle East and Africa, offering unique flavor characteristics that appeal to discerning consumers.

Other prominent coffee-producing countries such as Kenya, known for its bright acidity and complex flavor notes, and Uganda, a leading producer of Robusta coffee, further contribute to the region’s diverse coffee portfolio. These origins enable roasters and cafés to offer a wide range of taste experiences, supporting the growth of premiumization in the market.

In the Middle East, specialty coffee stores are gaining popularity as consumers seek greater choice and authenticity. Reduced restrictions on sourcing high-quality beans and increased openness to experimenting with different brewing methods have fueled the rise of specialty cafés. Many local coffee shops emphasize single-origin beans and direct trade relationships, enhancing quality perception and supporting sustainable sourcing practices.

Cultural Significance and Hospitality Sector Influence

Coffee holds a deep cultural and historical significance in the Middle East, where it has been an integral part of social and ceremonial life for centuries. Traditional Arabian coffee, often brewed with cardamom and served in small cups, symbolizes hospitality, generosity, and respect. In countries such as the United Arab Emirates, serving coffee remains a customary way to welcome guests at homes, formal gatherings, and hotels.

The hospitality and tourism sectors play a crucial role in driving coffee consumption across the region. In popular tourist destinations such as Dubai, visitors are often welcomed with traditional Arabian coffee, reinforcing cultural identity while increasing demand within hotels, resorts, and restaurants. As tourism continues to grow across the Middle East and parts of Africa, the demand for high-quality coffee offerings in hospitality establishments is expected to rise further.

The coffee-drinking experience in the Middle East is diverse and deeply rooted in tradition. While older generations may prefer traditional Bedouin-style coffee prepared in tents or heritage settings, younger consumers increasingly gravitate toward modern cafés and specialty coffee experiences. In countries such as Jordan, coffee is widely available through both traditional street vendors and contemporary coffee shops, reflecting the coexistence of heritage and modern consumption patterns.

Packaging Innovation and Convenience Trends

Packaging innovation is another important factor driving growth in the Middle East & Africa coffee market. Beverage manufacturers are increasingly adopting attractive and functional packaging formats to boost consumer appeal and convenience. PET bottles are gaining popularity over traditional glass bottles due to their durability, lightweight nature, and ability to extend shelf life.

Advancements in packaging technology have enabled PET bottles to support both hot and cold coffee consumption, catering to diverse consumer preferences. These bottles are often offered in economical, “grab-and-go” sizes, making them particularly appealing to urban consumers with busy lifestyles. The convenience, portability, and improved storage characteristics of PET packaging are contributing significantly to the expansion of ready-to-drink coffee products across the region.

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Market Scope and Segmentation Insights

The Middle East & Africa Coffee Market is broadly segmented by source into Arabica and Robusta, with Arabica commanding strong demand in specialty and premium segments, while Robusta remains widely used in instant coffee and blended products. By type, the market includes instant coffee, ground coffee, whole grain coffee, and others, reflecting varied consumption habits across countries and income groups.

By process, the market is divided into caffeinated and decaffeinated coffee, with caffeinated coffee dominating overall consumption. However, demand for decaffeinated coffee is gradually increasing among health-conscious consumers and older demographics.

Geographically, the market spans South Africa, GCC countries, Egypt, Nigeria, and the rest of the Middle East and Africa, each exhibiting unique growth drivers influenced by cultural preferences, income levels, and urbanization trends.

Competitive Landscape and Strategic Insights

The Middle East & Africa coffee market features a diverse mix of global brands, regional players, and specialty coffee companies. Key players operating in the market include Starbucks Corporation, Dunkin’ Brands, The Coca-Cola Company, Original Beans, Coffee Planet LLC, Medd Café and Roastery, Giesen, Toper, Genio, Probat, Nesco, and Hottop.

These companies are pursuing a combination of organic growth strategies, such as new product launches, café expansions, and roasting technology innovations, as well as inorganic strategies, including partnerships, collaborations, and acquisitions. Investments in sustainable sourcing, premium roasting equipment, and localized product offerings are becoming increasingly important competitive differentiators.

Research Scope and Market Outlook

The objective of this research is to provide stakeholders with a comprehensive and data-driven overview of the Middle East & Africa coffee market. The report examines historical and current market conditions, forecasts future growth trends, and analyzes market dynamics in clear and accessible language. It also includes Porter’s Five Forces and PESTEL analyses, offering valuable insights into competitive intensity, entry barriers, regulatory influences, and macroeconomic factors affecting the market.

With rising coffee consumption, expanding café culture, increasing appreciation for high-quality and specialty coffee, and strong cultural ties to coffee in the Middle East and Africa, the market is poised for robust growth through 2032. As consumer preferences continue to evolve and investments in quality, packaging, and sustainability increase, the Middle East & Africa coffee market is expected to remain a dynamic and attractive landscape for both established players and new entrants.